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Strategic Plan

Department of Journalism and Mass Communications Strategic Plan
Adopted by Unanimous Vote of the Faculty, September 12, 2014
Amended and approved April 17, 2015

There are four elements to the department strategic plan, as defined by the strategies below. They are academic excellence; student success; research, scholarship and creative thought; and community engagement. Each strategy corresponds to one of the nine accrediting standards set by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).

Strategies and tactics are reviewed according to the following three categories:

  • Achievement 鈥� What the program accomplishes

  • Endeavor 鈥� What we are doing to improve

  • Hope 鈥� What our vision of the future is

In addition, the mission of Murray State University as a regional comprehensive university with an 18-county service area in Kentucky demands that we pay special attention to access, quality, and what our programs cost students and their families.

Academic Excellence Strategies

  1. Tactic 1. The department provides a balance among theoretical and conceptual courses, professional skills courses, and courses that integrate theory and skills to achieve the range of student competencies listed in the Mission Statement. (Hope)

  2. Tactic 2. Instruction, whether on-site or online, is demanding and current, and is responsive to professional expectations of digital, technological and multimedia competencies. Achievements in teaching and learning are recognized and valued. (Achievement)

  3. Tactic 3. The department advocates and encourages opportunities for internship and other professional experiences outside the classroom and supervises and evaluates them when it awards academic credit. (Endeavor)

  4. Tactic 4. Student-faculty classroom ratios facilitate effective teaching and learning in all courses. (Achievement)

  5. Tactic 5. The department requires that students take a minimum of 72 semester credit hours required for a baccalaureate degree outside of journalism and mass communications and meet the liberal arts and sciences-general education requirements of the institution. (Achievement)

  1. Tactic 1. The department has a written diversity plan for achieving an inclusive curriculum, a diverse faculty and student population, and a supportive climate for working and learning and for assessing progress toward achievement of the plan. (Achievement)

  2. Tactic 2. The department鈥檚 curriculum fosters understanding of issues and perspectives that are inclusive in terms of domestic concerns about gender, race, ethnicity and sexual orientation. The department鈥檚 curriculum includes instruction in issues and perspectives relating to mass communications across diverse cultures in a global society. (Endeavor)

  3. Tactic 3. The department demonstrates effective efforts to recruit women and domestic minority faculty and professional staff and, where feasible, recruits international faculty and professional staff. (Achievement)

  4. Tactic 4. The department demonstrates effective efforts to help recruit and retain a student population reflecting the diversity of the population eligible to enroll in institutions of higher education in the region or population it serves, with special attention to recruiting under-represented groups. (Endeavor)

  5. Tactic 5. The department has a climate that is free of harassment and all forms of discrimination, in keeping with the acceptable cultural practices of the population it serves, accommodates the needs of those with disabilities, and values the contributions of all forms of diversity. (Hope)

  1. Tactic 1. The department has a detailed annual budget for the allocation of its resources that is related to its long-range, strategic plan. (Achievement)

  2. Tactic 2. The resources that the institution provides are adequate to achieve the department鈥檚 mission. The resources are fair in relation to those provided other departments. (Achievement)

  3. Tactic 3. The facilities of the department enable and promote effective scholarship, teaching and learning. (Achievement)

  4. Tactic 4. The institution and the department provide faculty and students with equipment or access to equipment to support its curriculum and the research, creative and professional activities of the faculty. (Endeavor)

  5. Tactic 5. The institution and the department provide sufficient library and information resources to support faculty and student research and professional development. (Endeavor)

  1. Tactic 1. The department defines the goals for learning that students must achieve, based on the Values and Learning Objectives in the Mission Statement. (Hope)

  2. Tactic 2. The department has a written assessment plan that uses multiple direct and indirect measures to assess student learning. (Achievement)

  3. Tactic 3. The department collects and reports data from its assessment activities and applies the data to improve curriculum and instruction. (Achievement)

  4. Tactic 4. The department maintains contact with its alumni to assess their experiences in the professions and to provide suggestions for improving curriculum and instruction. (Achievement)

  5. Tactic 5. The department includes members of journalism and mass communication professions in its assessment process. (Achievement)